Consumer Noize Video
Lights, camera, action, and bring your own popcorn -- Consumer Noize goes to the movies.. Hits, misses and guidance in building consumer trust.
A critically important reminder for business that -- out of dozens, thousands (or even millions) of customer contacts a year -- every once in a while,a tiny (hopefully) number of those customers will be treated poorly. In this digital, social networked world,, however, a poorly treated customer may have the means, motivation and unique skills to tell the world. In the unlikely event that you have been living in a cave, "United Breaks Guitars" (Chapter 1, a follow-up statement, and Chapter 2) are perfect lessons.
And here's an example of how one company -- Taylor Guitars (maker of the guitar that was broken) took lemons and made lemonade. Nearly half a million people have viewed this video.
- more to come-
Tom Peters on Corporate Social Responsibiity
The BBB International Torch Awards program recognizes two businesses and one individual in three categories: Marketplace Excellence, Advancing Marketplace Trust, and Consumer Leadership. This year's awards were held on April 20, 2010.
"Experian, is this really "social responsibility"?”
Check out our blog, Consumer Noize
"Toyota...a global market leader, tying itself in knots.”
"Excellent Customer Service -- from T.S.A.”
"Toyota: The first duty of love is to listen”
"Trust in social media; in the eye of the beholder?"
"Toyota and Google: When You Lose Your Teflon Coating"
"It's about trust, stupid"?