Concerns about consumer trust in the marketplace are as old as recorded history. A number of the rules in the Code of Hammurabi (1790 BCE), for example, deal in one way or another with rules of trade and commerce.
Today, with consumer trust -- in some industry sectors and in many places around the world -- at historic lows, you can hear the "consumer noize". It's voiced in person, in print, on radio and TV, and now on digital media. Sometimes that "consumer noize" is applause (think of the initial announcement of the Applie iPhone); often it is displeasure -- and sometimes outright rage.
Consumer Noize is a place to share views about elements of consumer trust in the global marketplace.
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Tom Peters on Corporate Social Responsibiity
The BBB International Torch Awards program recognizes two businesses and one individual in three categories: Marketplace Excellence, Advancing Marketplace Trust, and Consumer Leadership. This year's awards were held on April 20, 2010.
"Experian, is this really "social responsibility"?”
Check out our blog, Consumer Noize
"Toyota...a global market leader, tying itself in knots.”
"Excellent Customer Service -- from T.S.A.”
"Toyota: The first duty of love is to listen”
"Trust in social media; in the eye of the beholder?"
"Toyota and Google: When You Lose Your Teflon Coating"
"It's about trust, stupid"?